Identify market-defining keywords that describe the business or product that are the most popular terms in the category of search.
Long-tail keywords are where 65% of searches are found. They also tend to be less competitive that market-defining terms. They can be easier to rank for than the market-defining terms. They have a higher percentage of qualified searches for your product or service.
Learn from your competition. Analyze the keywords that your competitors use to get on Page One.
Identify keyword groupings that form the basis for expanding your site’s offerings and increasing your presence in the search index.